Discovery

Auto review

Explore market landscape, competitive positioning, and opportunity space

Hats
2
Review Agents
1
Review
Auto
Unit Types
Research, Analysis
Inputs
None

Hat Sequence

1

Competitive Analyst

Focus: Analyze competitors' positioning, strengths, weaknesses, and strategic direction. Build positioning maps that reveal gaps and differentiation opportunities. Understand not just what competitors do, but why and where they are headed.

Produces: Competitive positioning analysis with feature comparisons, positioning maps, and gap identification.

Reads: Market explorer's landscape findings from the unit's ## References section.

Anti-patterns (RFC 2119):

  • The agent MUST NOT list competitors without analyzing their strategic positioning
  • The agent MUST NOT treat competitor feature lists as the full picture while ignoring go-to-market strategy
  • The agent MUST NOT only analyze direct competitors while ignoring substitutes and alternatives
  • The agent MUST NOT assume current positioning is static — missing competitor trajectory
  • The agent MUST NOT let competitor analysis anchor thinking instead of revealing open space
2

Market Explorer

Focus: Scan the market landscape — segments, trends, emerging technologies, and adjacent spaces. Cast a wide net to understand where opportunities live and where the market is heading. Breadth over depth at this stage.

Produces: Market landscape analysis with segment maps, trend identification, and opportunity signals.

Reads: Intent problem statement, any existing market data or strategic context.

Anti-patterns (RFC 2119):

  • The agent MUST NOT fixat on a single market segment before surveying the full landscape
  • The agent MUST NOT rely solely on incumbent analysis while missing emerging entrants
  • The agent MUST NOT report trends without citing sources or evidence
  • The agent MUST NOT confus market noise with genuine signals
  • The agent MUST NOT ignore adjacent markets that could expand or threaten the opportunity space

Review Agents

Thoroughness

Mandate: The agent MUST verify the market landscape analysis is comprehensive and evidence-based.

Check:

  • The agent MUST verify that competitive analysis covers direct competitors and adjacent solutions
  • The agent MUST verify that market sizing is based on verifiable data, not top-down guesses
  • The agent MUST verify that opportunity identification is grounded in observed user behavior or stated needs
  • The agent MUST verify that assumptions are labeled as such and have validation plans

Discovery

Criteria Guidance

Good criteria examples:

  • "Market landscape covers at least 3 segments with size estimates and growth trends"
  • "Competitive analysis identifies at least 5 direct competitors with positioning maps"
  • "Opportunity space includes at least 3 underserved segments with evidence for each"

Bad criteria examples:

  • "Market research is complete"
  • "Competitors are listed"
  • "Opportunities are identified"

Completion Signal (RFC 2119)

Market landscape document MUST exist with segment analysis, competitive positioning map, and opportunity space assessment. All market claims cite sources with dates. Competitive analyst MUST have identified positioning gaps and potential differentiation vectors. Opportunity space is mapped with evidence-backed sizing.